Campaign Name: Persona5: The Phantom X (“P5X”) – Creator Highlight Campaign
Participant Eligibility: The Campaign is open only to Participants who are eligible in accordance with the Rules, and as of the start of the Campaign Period: (a) are at least 18 years of age; (b) are current residents of the fifty (50) United States or the District of Columbia; and (c) have a P5X game ID.
Campaign Period: The Campaign begins on August 20, 2025 at 2 AM PT and ends September 3, 2025 at 7:59 AM PT. Entries must be received during a Campaign Period. Entries submitted before or after the Campaign Period will not be eligible.
Entry Requirements: There are two types of Participants: Creators and Supporters. In order for Creators to enter the Campaign, Creators must submit an Entry by: (a) Following the official P5X account: https://x.com/P5XOfficialWest; (b) Posting at least one P5X gameplay stream or video on your YouTube channel during the campaign period; and (c) Posting the URL of the stream/video on your X account with the hashtag #P5XCreators. In order for Supporters to enter the Campaign, Supporters must submit an Entry by: (y) Following the official P5X account: https://x.com/P5XOfficialWest; and (z) Quote reposting a Creator’s X post with the hashtag #P5XCreatorVote The Entry must fulfill all requirements of the Rules, as specified, to be eligible to win a prize. A Participant may enter as a Creator and as Supporter but can only one (1) prize in each Campaign Period. Prior to entering the Campaign, please carefully review the Rules, especially Section 7.d.
Prize(s): For Creators: Five (5) winners will each receive the character Yumi Shiina/Phoebe in P5X (or Yumi’s Cognitite if you already have Yumi Shiina/Phoebe) (“Creator Prize 1”) with each character having an Approximate Retail Value (“ARV”) of two hundred and twenty United States Dollars (220 USD). An additional three (3) winners will each receive five (5) Platinum Milicoins in P5X (“Creator Prize 2”) with all five (5) Platinum Milicoins having an ARV of eight United States Dollars and twenty five cents (8.25 USD). For Supporters: Five (5) winners will each receive five (5) Platinum Tickets and five (5) Platinum Milicoins (“Supporter Prize”) with the five (5) Platinum Tickets having an ARV of twelve United States Dollars and forty cents (12.40 USD) and all five (5) Platinum Milicoins having an ARV of eight United States Dollars and twenty five cents (8.25 USD). Total ARV for the Campaign is one thousand two hundred and twenty eight United States Dollars (1,228 USD).
Winner Selection; Notification: A total of thirteen (13) potential prize winners will be selected from all eligible Entries received during the Campaign Period as follows: eight (8) Creators will be selected as potential prize winners and five (5) Supporters will be selected as potential prize winners. For Creators, the top five (5) Creator Entries with the highest numbers of reposts and quote reposts combined at the end of the Campaign Period will be chosen as potential prize winners for the Creator Prize 1. Three (3) other Creator Entries will be chosen by a SEGA designated party (at such party’s discretion) to receive the Creator Prize 2. For Supporters, five (5) potential Supporter prize winners will be selected to win the Supporter Prize from all eligible Supporter Entries received during the Campaign Period by random draw under the supervision of SEGA. The odds of winning depend on the number of eligible Entries received. The potential prize winners will be notified within ten (10) business days of the selection via direct message on the X Platform. If a potential prize winner cannot be direct messaged on X, unfollows the social channel, is ineligible, fails to claim the prize within five (5) business days from the time award notification was sent, or fails to timely return a completed and executed declaration and release as required, the prize may be forfeited and an alternate may be selected. Each Participant may be a potential winner only one (1) time per Campaign.
Winners List: To request a copy of the winner list please contact SEGA at dl-gaas_all@segaamerica.com. Requests must be sent within four (4) weeks of the end of the Campaign Period.
Definitions:
“SEGA” means Sega of America, Inc., 140 Progress, Suite 100, Irvine, CA 92618.
“Entry” or “Entries” means an activity or set of activities directed by SEGA as described in the Campaign Details and completed and/or submitted by a Participant as part of a Campaign.
“Participant” or “you” means an eligible individual submitting an Entry or a set of Entries to participate in the Campaign, subject to “Participant Eligibility” described in the Campaign Details, and who has never been banned or suspended, or had an account banned or suspended, for hacking or similar violations of SEGA’s license agreements and/or SEGA’s Privacy Policy (https://privacy.sega.com/en/sega-of-america-inc-privacy-policy). Participants under the age of majority in their jurisdiction of residence must have their parent or legal guardian’s permission to participate in the Campaign and must provide evidence of such permission to SEGA in whatever form required if requested by SEGA. Employees, officers and directors of SEGA and service providers associated with the Campaign, SEGA’s and such service providers’ respective affiliated companies, agents thereof, the immediate family of any such person (defined as parents, children, siblings and husband or wife), or those with whom such person(s) are domiciled, are not eligible to participate. The Campaign is void where prohibited.
“Campaign” means the promotional event held by SEGA as described in the Campaign Details.
“Campaign Details” means the specific information about the Campaign provided by SEGA subject to and referencing these Rules.
“Campaign Period” means the time period that Entries for the Campaign are accepted, as specified by SEGA in the Campaign Details. SEGA’s computer or that of its designee is the official timekeeper for this Campaign Period. Participants are responsible for determining the appropriate beginning and ending times in their respective time zones.
“Entry Timing” means the timeframe or deadlines for submission of Entries as specified by SEGA in the Campaign Details.
“Participant Eligibility” means the eligibility criteria for Participants as specified by SEGA in the Campaign Details.
“Rules” means these Standard Campaign Rules.
Agreement to these Rules: Participation in the Campaign constitutes the Participant’s full and unconditional agreement to and acceptance of these Rules and the decisions of SEGA, which are final and binding. Winning a prize is contingent upon fulfilling all requirements set forth herein.
Content Guidelines. All Entries submitted to SEGA as part of the Campaign must comply with the following:
Not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright or trademark infringement;
Not in any way disparage SEGA, any of its products or services, the Campaign, or any person or party affiliated with the Campaign, or alternatively appear to promote any direct competitor of SEGA;
Not contain text or imagery that is inappropriate, indecent, obscene, hateful, tortious, defamatory, slanderous or libelous (as determined by SEGA in its sole discretion);
Not include threats (expressed or implied) to any person, place, business, or group;
Not violate the privacy rights or any other rights of any person, business, or group;
Not name or depict any real life third party without his/her permission;
Not contain text or imagery that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age; and
Not contain material that is unlawful, in violation of or contrary to the laws or regulations in any jurisdiction where the image is created.
Any Entry that violates the above guidelines will not be eligible to be judged or awarded a prize. SEGA is not responsible for lost, late, incomplete, invalid, illegible or misdirected Entry, which will be disqualified/not counted (as applicable), or for any error, whether human, technical or otherwise. SEGA reserves the right in its sole discretion to disqualify any Participant it finds to be tampering with the operation of the Campaign, such as using automated submission or image generation software, or to be acting in violation of these Rules. Any inappropriate content (both visual and verbal) will be disqualified, and SEGA reserves the right to immediately ban the Participant from the applicable platform. In the event of a dispute as to the identity of a Participant, the authorized account holder of the account that is used to participate in the Campaign will be deemed to be the Participant. The “authorized account holder” is the natural person who is assigned to an e-mail address by an Internet access provider, online service provider, or other organization responsible for assigning e-mail addresses for the domain associated with the e-mail address registered for the account.
Compliance with Laws and Disclosure Obligations: Participant shall comply with all applicable laws, including but not limited to FTC Rules and Regulations for endorsements. Participant agrees that if Participant receives any benefits or incentives from SEGA, Participant will clearly and publicly disclose to Participant’s viewers that Participant is receiving such benefits and incentives from SEGA for creating content (see the FTC’s Dot Com Disclosures for more information), such as the following:
Livestreams: A sponsorship disclosure should be made visible or audible on-screen periodically throughout the livestream and appear in conjunction with or immediately before or after any associated links in the chat. Example: “Thanks to SEGA for sponsoring this livestream!”
Video Uploads: A sponsorship disclosure should be made visible or audible on-screen at the beginning of the video and should also be placed in at least one other easily visible location on the video upload page such as under the video publishing date. Example: “Thanks to SEGA for sponsoring this video!”
Social Media Posts: Hashtags such as #sponsored or #ad should be placed in a clearly visible location in all social media posts, and not tucked after or between links or other hashtags.
How to Participate; Entry Timing: To participate in the Campaign, Participant must submit an Entry or set of Entries during the Campaign Period in accordance with SEGA’s specifications as announced at the start of the Campaign Period. Incomplete Entries will be disqualified. Participant may not enter more times than indicated in the Campaign Details by using multiple email addresses, identities, or devices in an attempt to circumvent the Rules. Entries that are submitted before or after the Campaign Period will be disqualified. SEGA’s computer will be the official timekeeping device for the Campaign. Participants are responsible for calculating the difference in time zones.
Prizes: All prizes are subject to the terms described in the Campaign Details. SEGA shall announce the prizes at the start of the Campaign Period. The potential prize winners may be asked to submit additional personal information in order to confirm eligibility and award the prize. Potential prize winners may also be asked to sign an Affidavit of Eligibility or Declaration of Compliance, as may be applicable given the location of the potential prize winner, unless prohibited by law. Potential prize winners must provide the information requested by SEGA. If the potential prize winner uses fraudulent methods or otherwise attempt to circumvent these Rules, such submission may be disqualified at the sole discretion of SEGA. If the potential prize winner cannot be contacted, fails to respond to the notification within the required time period, fails to provide the information requested by SEGA, or fails to sign and return the Affidavit or Declaration within the required time period, he/she will be disqualified and will forfeit the prize. SEGA shall have no liability for a potential prize winner’s failure to receive notices due to spam, junk e-mail or other security settings or for a potential prize winner’s provision of incorrect or otherwise non-functioning contact information. If a potential prize winner is disqualified for any reason, SEGA will award the prize to an alternate potential prize winner to be chosen based upon the winner selection criteria described in the Campaign Details. Unless otherwise specified by SEGA, each Participant may be a potential prize winner only one (1) time per Campaign. Once potential prize winners are confirmed, the prizes shall be awarded to each winner in connection with the Campaign. No cash or other substitution is allowed except by SEGA who may substitute a prize (or component thereof) with another prize (or component thereof) of equal or greater value, as determined by SEGA in its sole discretion. A prize (or part thereof) is not transferable or refundable and must be accepted as awarded. The winners are responsible for any and all other costs and expenses not listed above. Limit one (1) prize package per Participant. Any prize details will be determined by SEGA in its sole discretion. Please allow at least ninety (90) days from completion of the judging process for the prizes to be delivered to the winners. Receipt of the prize offered in the Campaign by the potential prize winner is conditioned upon compliance with any and all federal, state, and local laws and regulations. SEGA and service providers associated with the Campaign are not responsible for lost or misdirected prizes that are sent.
Intellectual Property: By submitting an Entry to a Campaign, each Participant acknowledges and agrees to the following:
Warranties and Representations: By submitting an Entry or otherwise participating in the Campaign, each Participant warrants and represents that: (a) the Entry is original to the Participant, (b) the Entry does not infringe the intellectual property, privacy, publicity or any other rights of any third party; (c) the Entry does not violate any law, regulation or any provision of these Rules; (d) the Entry has not previously been entered in any other promotion; (e) the Entry has not been previously published in any medium; (f) the Participant has read and understood these Rules; (g) at all times the Participant has complied fully with these Rules; and (h) the Participant will continue to comply in full with these Rules until the Campaign has been completed.
Privacy By entering this Campaign, each Participant expressly consents to SEGA, collecting, storing, sharing and using the personal information submitted with his/her Entry in accordance with SEGA’s Privacy Policy (https://privacy.sega.com/en/sega-of-america-inc-privacy-policy) and for the purpose of administering the Campaign, including but not limited to fulfilling prizes to winners, making the winners list available to any request submitted pursuant to these rules and in accordance with applicable law. Such information may include full name, social handles, date of birth, and email address. Winners will be prompted to share with SEGA additional information such as mailing address. For non-winning Participants, personal information submitted as part of the Entry will be deleted within three (3) months after the Campaign ends. For personal information of winning Participants, to comply with applicable law, SEGA will store such personal information for one (1) year after the Campaign ends, then will delete such information.
Indemnification: By entering, Participants agree to defend, indemnify and otherwise hold SEGA, service providers associated with the Campaign, and SEGA’s and such providers’ and their parent and affiliated companies, and the agents, officers, directors, and employees of each (collectively the “Released Parties”) harmless from and against any and all liability of any nature whatsoever arising out of or relating to:
any technical errors that may prevent Participants from participating in any way;
unauthorized human intervention in the Campaign;
errors in the administration of the Campaign; and
injury, death or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from Participant’s participation in the Campaign or receipt or use of any prize, including any such claim by the Released Parties’ employees or any third parties.
Participant further agrees that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the Campaign, and in no event shall the Released Parties be liable for attorney’s fees. Participant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct or indirect damages.
Disputes: Except where prohibited, all Participants agree that any and all disputes, claims and causes of action arising out of, or connected with, the Campaign or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in Los Angeles County, California, United States of America. All issues and questions concerning the construction, validity, interpretation and enforceability of these Rules, Participant’s rights and obligations, or the rights and obligations of SEGA in connection with the Campaign, shall be governed by, and construed in accordance with, the laws of the State of California, United States of America, without giving effect to any choice of law or conflict of law rules (whether of California or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than California.
General Conditions: In the event that the operation, security, or administration of the Campaign is impaired in any way for any reason, including, but not limited to fraud, virus, or other technical problem, SEGA may, in its sole discretion, (a) suspend the Campaign to address the impairment and then resume the Campaign in a manner that best conforms to the spirit of these Rules; (b) award the prizes from among the submissions received up to the time of the impairment; or (c) terminate the Campaign. Any attempt by any person to undermine the legitimate operation of the Campaign may be a violation of criminal and civil law, and should such an attempt be made, SEGA reserves the right to seek damages from any such person to the fullest extent permitted by law. Failure by SEGA to enforce any provision of these Rules shall not constitute a waiver of that provision. By participating in this Campaign, all participants acknowledge that the Campaign is in no way sponsored, co-sponsored, endorsed or administered by, or associated with X, Twitch, Instagram, Facebook, Discord, YouTube, TikTok or other such social media sites (“SMS Providers”), and hereby expressly release such SMS Providers from all claims and demands, known or unknown, arising from their participation in the Campaign. Any questions, comments, or complaints regarding the Campaign should be directed to Sega of America, Inc., and not to such SMS Providers.
©SEGA.
Any third-party trademarks mentioned herein are the property of their respective trademark owners. The use or mention of such third-party trademarks in these Rules or in the Campaign is solely for descriptive purposes and shall in no way imply an endorsement or sponsorship of the Campaign. You are providing your information to SEGA and the information you provide will only be used in accordance with these Rules.